The Go RVing program is the consumer-facing voice of the RV industry with a mission to inspire potential RVers, spark curiosity and raise awareness about the benefits and accessibility of RVing through rich, authentic, and diverse storytelling. The national Go RVing campaign aims to educate consumers on the ease of incorporating RVing into activities they are already passionate about from camping, tailgating, vacationing, glamping, road tripping, and more. Go RVing’s message is simple: RVs are for everyone; they come in all sizes and price points and are enjoyed by millions of people with varying interests, diverse backgrounds and across generations. The national campaign provides a platform to amplify the voices of adventure campers, leisure campers, foodies, tailgaters, outdoor enthusiasts, families, digital nomads, and more, by empowering them to share their own RVing stories in their own words. Go RVing is both the brand and the call-to-action to explore the freedom, flexibility and fun of RV travel and the adventures that await.
More than two decades since the program began, Go RVing continues to be a marketing and consumer awareness thought-leader, introducing millions of Americans to the freedom of RV travel and building a desire and passion of the adventures that await.